Before
—Website: services + phone number only
—LinkedIn: 3 posts from 2021
—Google page 2, 22 reviews
—Too many wrong-fit first calls
—Growth from referrals only
After
✓Website demonstrating how he thinks
✓LinkedIn built around his point of view
✓Monthly briefing to referral network
✓68% pre-read content before calling
✓4× inbound · 3 new family offices